A price tag of at least $20,000.- (with a staff of 2 people) for the privilege to exhibit in a show such as Hong Kong or JCK Vegas and up to $150,000.- for Basel Show, at a time of recession for the diamond industry, makes us rethink if participating in these international shows is even worth it. In the past, the expenses that entailed from participating in shows wern’t threatening the profitability, but these days when margins are so slim and competition is fierce the situat