It's no secret that the diamond industry is facing the hardest of times. There were many contributing factors that lead us to this point but I feel that no one can single out the most important one. It wouldn’t be helpful to investigate this matter any further unless we can determine the root cause of the problem and have a solution. So, if we want to stay “in the game” the big question is: How should we continue? Without doubt, our business must undergo changes and be more e