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Recent News


IDI, November 11, 2015

The dominance of the internet as a commerce platform, especially in the diamond industry, is undisputed. It’s hard to imagine a manufacturer, trader or broker in the business who doesn’t use the internet on a daily basis. It has also increased supply sources and raised the number of suppliers and customers; and as ecommerce grew, so did the competition.

Hoover & Strong Brings 3-D Images to Website

JCK Online, October 30, 2015

Manufacturer Hoover & Strong will offer customers fully interactive 3-D modules of their diamonds on their online auction site starting November, according to a press release. The DiaCam360, a small, portable scanner that takes high-quality photos and 360-degree videos, makes this new addition possible.

Table top camera - DiaCam360

Hayahalom #217 (PAGE 96), March 15, 2015

“It's compact, easy to operate, patent for holding any diamond (up to 30 carat) on its girdle and generates customized page featuring the diamond's photo & description and your company details & logo automatically."

Shirtal Introduces DiaCam360 During Intl. Diamond Week

Rapaport, February 6, 2015

“Shirtal DiaCam Ltd. will introduce the DiaCam360  table top scanner, which produces high-quality, 360-degree photos and videos of diamonds, to attendees at the International Diamond Week in Ramat Gan.

DiaCam360 was developed by Shirtal Diamonds in response to client requests for high-quality images of diamonds that were being offered for sale."

Diacam360 to be launched during international Diamond Week in Israel

Rough&Polished, Moscow, February 6, 2015

“The result of Shirtal's efforts is the DiaCam360, a small, portable, effective and affordable scanning device that creates high quality photos and 360-degree, interactive videos of polished diamonds, comparable in quality to photos taken in a professional studio."


IDI, February 5, 2015

“One of the highlights of the upcoming International Diamond Week in Israel (February 8-12) is the launch of DiaCam360 by Shirtal Diamonds - a table-top scanning device that produces high quality photos and 360-degree, interactive videos of polished diamonds in seconds.

The device is “easy to use and the user does not need any photographic skills to operate it"

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